![]() However, in other ways, these actors continued to distance themselves from legacy news media and refused to conform to certain journalistic norms, instead remaining more closely aligned with the values they brought from their own histories as digital upstarts. The resulting findings suggest that, as these cases unfolded, BuzzFeed and Gawker both readily adopted some of the traditional values of journalism in an effort to be accepted by the professional community. In the second, Gawker wrestled with the consequences of its own failure to exercise acceptable editorial judgment in the outing of a gay magazine executive. In the first case, Gawker engaged BuzzFeed over what it believed to be failures of journalistic norms in deleting articles at the behest of advertisers. By blending the existing frameworks of boundary work with concepts such as authority, as well as findings from research on blogging and news aggregation, this study offers a comprehensive examination of these emerging journalistic actors. Using textual analysis, this research examines two case studies: a feud between BuzzFeed and Gawker over journalistic norms, and Gawker’s outing of a Condé Nast executive. This thesis extends this body of research by analyzing the interrelationships among newer, digitally centric actors: namely, Gawker and BuzzFeed. Actively create and add value to your customer's buying experience.The study of boundary work in journalism generally has involved examining legacy news organizations and their efforts to expel deviant actors and otherwise patrol the boundaries around appropriate professional practice. You can also create more Rockers by teaching your team to play these three simple chords:ģ. So let me ask, how many Gawkers, Stalkers, Talkers, and Rockers do you have on your team? There aren't many stores I can say that about, but then again there aren't a lot of stores that employ so many Rockers. That's not only great service, that's creating the sale.Įvery time I go in that store with my daughters I happily leave money behind. They're always running out to grab another size or another style for customer. They give feedback on fit, style, and are extremely active in the dressing room. What I especially like about the Rockers at Delia's is that even though they have a young customer they are consultative sales associates. We should always be assertive without being pushy. "Assertive" means making an all-out effort to win or succeed. (That means dad.) They aren't at all pushy but they are assertive about moving their customer to the dressing room to try clothes on. They always welcome their customers and they also engage the non-buyers in the group. One store that has Rockers is my local Delia's, a retailer that targets girls and young women between the ages of 12 and 19. They just plain rock the experience and turn up the sales volume. The Rockers.Rockers are my favorite retail associates. Most Talkers love to talk about the company or the products, but without much of a sales focus they miss a fair number of sales opportunities. Talkers are great at answering customer questions, but rarely ask any of their own. Talkers love to engage customers and they usually deliver a good experience. The Talkers.Talkers are very pleasant sales people and are some of the friendliest people you'll meet in retail. As a customer I like Gawkers more than Stalkers - as long as they can ring up my purchase. The only value stalkers add to a customer's experience is getting something from the backroom, or removing any algae from your backside. They're the human equivalent of an algae eater trying to suck up any easy business. The Stalkers.Stalkers barely engage you when you come into their store or department, but follow you around hoping you’ll have a question or need. I'm sure that if you're a reader of this site you don't have any Gawkers on your team. A Gawker is defined in the dictionary as "a spectator who stares stupidly without intelligent awareness." That may sound harsh, but if I'm out to spend money and a retail employee doesn't even acknowledge my existence, I'd say the definition fits. When I’m out shopping I typically encounter four different types of specialty retail associates.
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