The four parts of the octagon represent forward motion, while the white square inside suggests progress that originates from the center. The swoosh simply suggests speed and dynamism-it's so simple, yet so original.Īnother example of a great abstract logo would be Chase's octagon logo A non-pictorial symbol that can take on any meaning.įor example, Nike's swoosh is one of the most recognizable abstract logos–the swoosh doesn't really represent anything in particular. Not as versatile, doesn't work for unknown brands or diverse offeringsĪn abstract mark is a type of logo that uses geometric shapes or other non-pictorial forms to create a symbol.It's difficult to design one-It also requires heavy exposure for it to be remembered.Pictorial marks can be more visually appealing than other symbols or text-based logos.Best for established brands that want a simple, recognizable logo.Use when your business specializes in one product/service that can be easily depicted visually.It gives a clean, memorable look, and it is easy to resize. Pictorial marks clearly convey the brand's industry/offering through a visual representation. The WWF's panda logo is yet another example of a great pictorial mark-which swiftly uses negative space (one of the graphic design techniques). It's clearly a small bird, but it's uniquely designed with smooth lines, geometric shapes, and a distinctive blue color Twitter's bird symbol is a great example of a pictorial mark as well A graphic symbol or icon representing a real-world object related to the brand.įor example, the iconic Apple logo, with a bite out of it, is a perfect example of a pictorial logo (it's clearly an apple, very illustrative). Boring typography can easily be forgotten.Ī pictorial mark is a type of logo that uses an image that is immediately recognizable and that has been designed in some unique way.Simple, identifiable, good for lengthy names, luxury appeal.Good for small businesses or those targeting high-end clients.Use when you have a long business name and need a simple logo.Just a tip in using the Lettermark, Font must be interesting and avoid boring design. It appeals to high-end brands and suggests personalization. What's great about the Lettermark logo is that it is simple yet on-point and identifiable. Letter marks simply act as a mnemonic device for a company name. Louis Vuitton, as well as other fashion brands often use lettermarks otherwise also known as monograms. The 3rd example of a letter mark is the famous overlapping LV symbol. A letter or group of letters that represent a brand name.įor example, The McDonalds' golden arches logo is probably one of the most famous letter-marks (it works great as signage).Īnother example would be the 3M's logo, where the full name of the company is: Minnesota Mining Manufacturing. Lettermark is also a text-based logo, but instead of the full name, it represents your company through the use of its initials or the first letter only. If not done well, a wordmark alone may lack mnemonic value (not be unique enough).Clear brand communication, versatile applications, spotlight name.It's good for short and distinct brand names-It sidesteps the problem of recognition.Good for fashion, food, or tech brands wanting an innovative logo.Use when you have a catchy, descriptive business name to highlight.The 3rd example would be Coca-Cola's logo uses the iconic Spencerian Script typeface, polished and refined. However, what makes it unique and recognizable is that it uses a characteristic color scheme It's just a clean sans-serif typeface set in black and with proper kerning.Īnother example would be Google's logo, which also uses a simple sans serif, geometric font A wordmark is text-only-logo using a stylized company/brand name.įor example- Uber's logo, is probably the simplest logotype of all. It's a brand name set in a unique typeface with certain characteristics to it. So let's discuss each type, together with some examples of famous logos 1. Since your logo is the single most visible element of your brand-you want to get it right, right? They're all a combination of typography and images, and each type of logo gives your brand a different look & feel.īefore you decide on pursuing a particular type of logo design, check the pros and cons of each and when is best to use them. There are many different types of logos out there.Ī logo can take the form of an almost infinite variety of shapes and personalities.įrom literal, through symbolic, from word-driven to image-driven. When it comes to your business, your logo design is likely the first impression you'll make on potential customers.īut with so many options to choose from, how do you decide on the right logo style to perfectly encapsulate your brand? They say " You never get a second chance to make a first impression."
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